Is Jeremiah 29:11 for me or for others?

What is Jeremiah chapter twenty-nine verse eleven, if not comforting, empowering and saturated with hope?

“‘For I know what plans I have for you,’ says the LORD. ‘I have plans to prosper you, not harm you. I have plans to give you a future filled with hope.’” 

If that ancient prophet could walk into our Christian stores filled with posters and plaques of Jeremiah 29:11, would he tear his clothes in frustration? The irony would certainly not be lost on him. Yet it seems to lie beyond our grasp, if marketing and sales indicate how we derive hope from this divine promise.

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